Too much choice in online bingo!!!???

Okay, so I just started on Ruby Bingo UK than I became aware of the endless other sites. Has anyone checked out Virgin Bingo? I hear it's pretty cool. I wonder if it's as good as their planes? Hehe...or if the service is the same. I checked out Think Bingo - dat one was cool but couldn't spot so much difference from all the others. I've yet to try Bingos UK, or Bingo Palace UK . Are they that different though? Does anyone reckon there's a superior bingo site or something? Or are they all like run by the same people maybe......? That would be pretty weird actually, if there's like this massive bingo office somewhere where every site is run by one company, eesh...creepy.